JAMIE GALLO
CHIEF MARKETING OFFICER

Jamie has purposefully built a career that is both broad and deep in all facets of marketing, combining brand building and performance marketing with a strong creative acumen and commercial IQ. Moreover, he has contributed to, built, and led some of the world's most iconic brands.

He has a modernized a data and analytics company, to serve the broader marketing needs of its clients, led and a grown global client marketing organization, and been a leader for one of the most significant creative agencies in the world.

Currently, he is a founding partner in Brand Equity Ventures [BEV] – a consulting practice that is a one-part equity company, one-part marketing consulting, and one-part go-to-market network. BEV takes equity positions in existing and startup brands and provides expertise in making marketing, technology, and brand central to their organizations. That includes the meaning of their brand, their systems of marketing, and harnessing their consumer data and analytics.

Jamie had the distinct privilege of serving as the NBA's Executive Vice President of Global Marketing. Working directly for Commissioner David Stern, one of the greatest marketers in the history of business, they launched DTC digital businesses and products, including NBA League Pass and NBA Tickets.com. Moreover, during his tenure, the marketing function was modernized to what it is today: a digital fan experience that includes streaming games, social media prowess, integrated marketing programs, and a fan database with global reach.

His agency experience includes leading Wunderman-NY's data and analytics practice [serving digital, technology, and CRM clients such as Best Buy, Land Rover, United Airlines, Coca-Cola, USTA, and GSK]. Before Wunderman, Jamie spent ten years serving TBWA\Chiat\Day in several roles. As president, our team sparked the New York agency's rebirth and dramatically grew its client roster to include Michelin, Planters, Wheat Thins, Jameson, GSK, Infiniti, and Nissan. He was also a significant leader and contributor to the historic and iconic Absolut Vodka's iconic advertising campaign.